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Since debuting in February 2007 at London Fashion Week's MAN show, the TOPMAN Fashion East initiative that supports new talent a show that introduced London Menswear to a new level of refinement, "according to Dazed and Confused. Since these early days James has gone on to become the NEW GEN MEN favourite, winning it's
first ever award, as well as glowing reviews from Style.com and Tim Blanks, thus cementing James Long . . . as the one to watch. "
For his Autumn/Winter 2010 collection James used texture and a minimal colour palette to showcase his signature Biker Jackets and knitwear, which are always widely acclaimed and sought after by the likes of Simon Foxton and some of the worlds leading stores.
His latest projects have included designing Tour costumes for Take That's
sell out Arena Tour: The Circus, as well as limited edition accessories for London institution Browns, and limited edition T Shirts for concept store Colette in Paris.
It is his instantly recognizable use of leather, print and denim and hardwearing utility wear that is key to the James Long aesthetic. Whilst working closely with Stylist Bryan McMahon, James Long has become one of the hottest tickets at LFW.
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Last Updated: 4/5/2011
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