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After attending design school together, Eran and Elisa launched what would become one of the most prestigious outerwear brands in North America. In 2010, they have launched their first women's ready to wear collection with the same creative vision and tailoring.
The brand's parent company, APP Group, is a leader in the outerwear market and was founded by Eran's older brothers Michel and Ilan Elfassy. Even the brand's name is a part of the family tradition, inspired by Michel's daughter's mispronunciation of maquillage " the French word for makeup.
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Last Updated: 4/5/2011
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